The Challenge

InfyTV set out to solve a real market gap: giving small business owners access to TV advertising through CTV/OTT, something traditionally reserved for large brands. While the platform was powerful, the web app needed a major UX and UI reset. The interface lacked consistency, the design system wasn’t unified, and usability friction made it harder for non-technical users to confidently create and manage ads — especially while staying within budget.

What We Did

We partnered with the InfyTV team to rethink the experience from the user’s perspective. The work focused on clarity, consistency, and confidence. We redesigned the entire application with a new, cohesive UI theme and design system, ensuring the product felt solid and trustworthy. We also revised the in-app copy to be more guiding and instructional, helping users understand what to do next without friction. On the marketing side, we restructured the landing page to better communicate value and improve usability for first-time visitors.

The Outcome

The result was a more polished, consistent, and usable platform that aligns with InfyTV’s mission. Small business owners can now create, manage, and monitor TV ads more intuitively, with clearer guidance and fewer mistakes. The improved UX not only elevated the look and feel of the product, but also made TV advertising feel accessible, manageable, and realistic for businesses that had never considered it before.