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Website analytic software is a powerful tool that is commonly used to collect data for marketing purposes.
Many business owners nowadays use excellent web analytics software only to be completely overwhelmed by its complexity as a result of bad UX.
In this article, we'll tell you two stories about how a bad UX affects website analytics software users.
Kim was running two websites 👩💻.
Each website had a large number of visitors.
She wanted to figure out who was visiting and what pages people were visiting. 🤔
Her friend Sally advised her to sign up for Google Analytics
to gain a better understanding of what was going on. 👌
She signed up... ✅
but after a few days, she broke down and called Sally. 😭😭
She stated that instead of gaining clarity, she became more confused -
because she did not understand 😵 how to set up and view simple reports in the analytics tool.
We create software tools to bring more clarity and simplicity into our lives,
but if the UX is not simple, it will do the opposite.
👩🦱 Sammy had been using Google Analytics for three years.
His boss called 📞 him one day...
and asked how many people had visited a specific section of their website.
Unfortunately, he didn't know how to do it,
and it seemed impossible for him to see it in the software. 🤷
He tried to go to the analytics portal and clicked on reports,
but this only added to his confusion. 😔😔
After researching what to do online,
he discovered that she could find the report she was looking for
under the CONTENT AND ALL REPORTS section! 😓
We need to make it easier for users to find what they need and not leave them guessing about which features to use in your software. Agree?
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We hope that this article helps you understand that website analytics software should provide users with clarity rather than confusion. All of this is possible with a good UX.
Please leave your comments on this article below!
Feel free to reach out here for a UX audit with the link below:
