Getting a successful software out to the market is not a small task.

UX Designers are playing a greater role as companies expect more from their designers.

Most people think that the responsibility of a UX Designer is to make nice mockups.

Well, not exactly.

In this article, I’ll explain what else goes on in a modern UX Designer role.

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In-app marketing strategy.

Almost every app has a cross-selling or engagement strategy.

This task usually falls into the hands of the product designers. 👨💻

🔹 How will the customer upgrade from a free to a paid plan?
🔹 How will the user come to the app and post daily updates?
🔹 How do we encourage more people to use the new “Stories” feature?

All this takes thought and design effort to get right.

Did you know that UX Designer does that?

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Designing future features with the customer and business needs in mind.

Designing software is complex. ⚙️

We, as product designers, need to take into account all the past user + business feedback when making design decisions.

It’s a fine balance between redesigning the current state and looking ahead to the future at the same time!

That is called juggling.

Can you relate? 🤔

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User testing.

After coming up with a design idea, UX Designers usually handle the user testing.

What does that involve? 👇

🔹 Finding and scheduling users to test
🔹 Running the testing sessions and taking notes.
🔹 Discovering that we need to go back to the drawing board
🔹 Implementing change to the design based on the feedback

Did you know that UX Designers do that?

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Product-market fit.

Will people even need this feature?

Product designs are often the ones researching and testing out product-market fit.

🔹 What are people currently using?
🔹 Who are our competitors?
🔹 What are the other solutions not solving
🔹 Do people want to pay for these solutions?
🔹 Can they accomplish the same goal with a free tool out there?

All the above are tough questions we need to answer. ✍️

And that’s UX beyond screen design!

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Usage analytics and surveys.

It’s making sense of the usage data!

🔹 Running user surveys
🔹 Analyzing HotJar and Google analytics
🔹 Testing different versions of a design with users

This is beyond screen design. 🙂

Did you know that?

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I hope this article sheds some light on what really goes on behind the scenes of a UX Designer.

To book your Free UX Discovery: https://www.intentux.com/contact.

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